News — Cubic Zirconia

What’s the difference between Diamond, Moissanite, Swarovski Crystal and Cubic Zirconia?

Posted by Mia Cara on

Diamond, Moissanite, Swarovski Crystal and Cubic Zirconia " Diamonds are a girl’s best friend " , a phrase and song made famous by Marilyn Monroe first performed song - simply because we love the sparkling and glittery !  1938 DeBeers launched their advertising campaign “A Diamond is Forever”. The ad campaign is regarded as one of the most successful in history and changed the general public’s perception of diamonds. No longer were diamonds seen as a gem reserved only for Royalty and the highest of society, they came to represent love, affection and faithfulness. Nowadays Diamond engagement rings are not...

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