News — Diamonds

What You Need to know about Diamonds

Posted by Mia Cara on

The four C’s that define a quality Diamond Cut Let's begin with ‘cut’ - referring to the visible shape of a diamond (pear, emerald, square, and round) but, like a fine wine or classic romance novel, there’s more to it than that. Cut is also about how the angles and facets sparkle off each other, the symmetry of the cut and the polish of the surface. In a nicely symmetrical diamond, more light is reflected towards your (admiring) eye but, in a poorly cut diamond light escapes through the sides and bottom, meaning a duller look. The cut determines the...

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What’s the difference between Diamond, Moissanite, Swarovski Crystal and Cubic Zirconia?

Posted by Mia Cara on

Diamond, Moissanite, Swarovski Crystal and Cubic Zirconia " Diamonds are a girl’s best friend " , a phrase and song made famous by Marilyn Monroe first performed song - simply because we love the sparkling and glittery !  1938 DeBeers launched their advertising campaign “A Diamond is Forever”. The ad campaign is regarded as one of the most successful in history and changed the general public’s perception of diamonds. No longer were diamonds seen as a gem reserved only for Royalty and the highest of society, they came to represent love, affection and faithfulness. Nowadays Diamond engagement rings are not...

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